I have already mentioned, in a previous blog post, that I am in the process of setting up a restaurant next to a L Brands store. In fact, my vision goes further: I am actually aiming at connecting the restaurant to the L Brands store. I am aiming for a situation where the L Brands employees (or ‘associates’, going by associateresourcesetm.com references) would be mostly eating at my restaurant. I am also aiming at a situation where the people who come to shop at the L Brands store would be mostly dining at my restaurant. My projections show me that the combination of L Brands customers and L Brands employees would be enough to keep my business up and running…
To get the L Brands store employees to be eating at my restaurant, I am planning on selling the dishes at very pocket-friendly prices. I know that most of the L Brands store employees are likely to be people of modest means. Thus if I sell food at high prices, chances are that they won’t be able to afford it. Or, at best, they would only be able to afford it once in a while. To get them to be having their meals at my restaurant, I have to adopt pocket-friendly pricing, and that is exactly what I will be doing. I could also create special discounts for the L Brands employees.
On the other hand, to get the L Brands stores customers to be eating at my restaurant, I am planning to preparing truly high quality dishes, and serving them in a classy, relaxed environment. I have figured out that most of the people who shop at L Brands are individuals who are fairly well off. Therefore to get them to love my restaurant, I need to be offering high quality dishes, in good ambience.
I am also planning on having my restaurant’s signboard/banner conspicuously visible from the entrance of the L Brands store. The idea is to draw the people who happen to be at the L Brands store (employees and customers) into my restaurant.